InCred Financial Services — Digital Lending Partnerships & Profile
Incred Financial Services Limited. NBFC in India's digital lending ecosystem, with 32 tracked digital lending partnerships.
Snapshot
Reading the data
In India's digital lending stack, InCred Financial Services operates as an RBI-registered NBFC, rated CRISIL AA- / Stable, with ₹12,384 Cr in AUM as of 2025-03. Our Market Map tracks 32 digital lending partnerships for InCred Financial Services, including Asset Direct DBA CreditLinks India Private Ltd, Ausha Digital Private Limited and Bajaj Finserv Direct Limited. Cost of funds runs at 9.3–9.5% (proxied from market instruments, not directly disclosed) as of 2025-03 — the single most important number for judging what partnership economics it can support. Product focus: personal loans, business/MSME loans, loans against property, education loans, supply chain finance across tickets of ₹25K–₹16 Cr and tenures of 3–192 months. The platform is PE Backed with roughly ₹2,688 Cr raised (last round 2025-07). Worth knowing: CoF proxy from CP coupon 9.3-9.5pct. Total raised 320M USD. PL 52pct student 24pct biz 11pct LAP 5pct.
Products
Digital lending partnerships
| DLA / App | LSP / Owner | Available on |
|---|---|---|
| CreditLinks | Asset Direct DBA CreditLinks India Private Ltd | Website |
| Spoctree | Ausha Digital Private Limited | Website |
| Bajaj Markets | Bajaj Finserv Direct Limited | Apple Appstore |
| True Balance | Balancehero India Private Limited | Galaxy Store (Samsung) |
| BankSathi | BS Fintech Private Limited | Google Playstore |
| Buddy Loans | BValue Services Private Limited | Apple Appstore |
| Bikewale | CarTrade Tech Limited | Apple Appstore |
| Choice Connect | Choice Connect Private Limited | Apple Appstore |
| CredBuddha | CREDBUDDHA FINANCIAL CONSULTANCY SERVICES PRIVATE LIMITED | Google Playstore |
| Credilio Financial Technologies | Credilio Financial Technologies Private Limited | Google Playstore |
| Fi Money | EpiFi Technologies Private Limited | Apple Appstore |
| Finance Buddha | Fin Bud Financial Services Private Limited | Website |
| Onescore | FPL Consumer Services Private Limited | Apple Appstore |
| Faircent | FTIPL Payments and Marketing Tech Private Limited | Apple Appstore |
| Finshell Pay | Growhiz Technology Private Limited | Google Playstore |
| Juspay HyperCredit | Juspay Technologies Private Ltd | Website |
| Juspay HyperCredit | Juspay Technologies Private Ltd | Website |
| Moneycontrol-ShareMarketNews | Moneycontrol Dot Com India Limited | Apple Appstore |
| MoneyTap and Freo | MWYN Tech Private Limited | Apple Appstore |
| MoneyTap and Freo | MWYN Tech Private Limited | Google Playstore |
| MyMoney Mantra | My Money Mantra Fintech Private Limited | Apple Appstore |
| OLA Money | ola financial services Private Limited | Apple Appstore |
| Paytm | One 97 Communications Limited | Apple Appstore |
| Infinz | RAKSHITHA FINSERVE PRIVATE LIMITED | Website |
| BharatPe Money | RESILIENT DIGI SERVICES PRIVATE LIMITED | Apple Appstore |
| Upstox Loans | RKSV Securities India Private Limited | Google Playstore |
| Rupeek | Rupeek Fintech Private Limited | Apple Appstore |
| Oolka | Sixdis Technologies Private Limited | Google Playstore |
| Olyv | SmartCoin Financials Private Ltd | Google Playstore |
| Upswing | Upswing Financial Technologies Private Limited | Website |
| CreditHaat | VIBHUPRADA SERVICES PRIVATE LIMITED | Website |
| GroMo | Vitrak Technologies Private Limited | Google Playstore |
Frequently asked questions
Who are InCred Financial Services's digital lending partners?
InCred Financial Services has 32 digital lending partnerships tracked in the RBI digital lending registry, including Asset Direct DBA CreditLinks India Private Ltd, Ausha Digital Private Limited, Bajaj Finserv Direct Limited, Balancehero India Private Limited.
What is InCred Financial Services's AUM and cost of funds?
InCred Financial Services reports AUM of ₹12,384 Cr (2025-03) and cost of funds of 9.3–9.5% (proxy estimate), per public filings and rating documents.
What products does InCred Financial Services offer through digital lending?
InCred Financial Services is active in personal loans, business/MSME loans, loans against property, education loans, supply chain finance, with ticket sizes from ₹25K to ₹16 Cr.
How do I evaluate InCred Financial Services as a lending partner?
Run your product type, rate band, and ticket size through our Partner Finder to see whether InCred Financial Services fits your model, and compare alternatives on the Market Map.
Does InCred Financial Services fit your lending model?
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Primary source type: Rating-Rationale. Data confidence: High. Batch B2. Updated June 2026.
Data on this page is collated from public sources — the RBI Digital Lending App registry, rating agency rationales, and company disclosures — on a best-effort basis. Figures may be estimates (proxies are labelled), may be out of date, and may contain errors. Digital Lending.In makes no warranty of accuracy or completeness and accepts no liability for decisions made on this information. Nothing here is investment, legal, or partnership advice, or a recommendation of any institution. Verify independently before acting.